CASE STUDY / RESORTS

JW Marriott: 50ft Christmas tree

How we brought the holidays to life with the technical integration, and installation of JW Marriott’s 50+ foot illuminated Christmas tree as the stunning centerpiece of Hill Country Christmas.

CAPABILITY

Environmental lighting, installation and programming

INDUSTRY

Resorts

LOCATION

San Antonio, Texas

YEAR

2025

Turning vision into light.

FractaVisual helped with the creation of a gathering place for holiday photos and memorable seasonal moments with an immersive, towering Christmas tree.

THE CONSTRAINT

The Challenge

JW Marriott needed a standout holiday centerpiece that could anchor its seasonal celebration and engage guests of all ages. The challenge was to balance something with impressive scale while also making an inviting experience. JW Marriott wanted something that would capture attention across the grounds while giving guests a reason to explore and spend time together.

CHALLENGE = OPPORTUNITY

We combined lighting design with synced animation to create a magical gathering moment.

DELIVERED SYSTEM

The Solution

CORE SYSTEMS DELIVERED

  • 50-Foot Holiday Centerpiece
  • Synchronized Lights and Sound
  • Immersive Walk-Through Tunnel
  • Ornate Wooden Christmas Scenes

CONTINUE EXPLORING

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